"Multifort, the lionheart of Mido since the 1930s…”
Mido Watches has a century their own in producing many, if not, all their Swiss-made watches with dexterity and prowess. All of their timepieces, even until today, unveil such essential traits without merely putting out their brand name without many credentials. Skilled watchmaking has seen from the production of artisanal enameled dials ladies timing pieces to the auction-worthy Bughatti's "egg-shaped grill" watches since 1925. Another high strength of Mido derives from their pioneering of durable tool watches like their Ocean Star Commander, and the Multifort collections since 80 years ago. Focusing on the latter, we would like to introduce the Mido Multifort Powerwind Full Gold 40mm Ref. M040.407.33.027.00..
The Multifort line came about during the time where the world is facing the Great Depression. During this chaos period in 1930, Mido stomped out and revealed the Multifort that what has made them established and known for until this day, as we believe.
| Mido Multifort Powerwind Gold Ref. M040.407.33.027.00 |
In the early 1930s was where the great depression hit, the financial crisis did result in the watchmaker's center of activity and headquarters being moved to Biel, resulting in its first centralization. Further, Mido forcefully changed its segment to more practical and timeless watches with protection and excellent craftsmanship they're most relevant. Therefore, in 1934, when the whole centralized team worked on this particular path, the Multifort is born with its distinct characteristics that later benchmarked its reputation: being impervious to water, dust, and rust, shock-resistant and antimagnetic. This is the first time Mido combines the four aspects that made them successful, primarily their water-resistant system is later known as "aquadura" in 1959.
You might think that was their past, but even today, Mido still holds impressive records and prowess in performance and accuracy. Up till today, Mido fits into the top ten makers of certified chronometers in the Swiss industry. "I Measure" epithet from the Spanish word "Mido," definitely a no joking matter when this embellishes as the Swiss house moniker.
| Satin-finished sunray gold dial |
The dressy gold case has a distinctive shape, where the short lugs are "twisted" inwards, creating its retro charm instead of those cookie-cutter round elegant case. The bezel is thin here, making it an all-dial type, even with a box-shaped sapphire crystal, the watch looks svelte and wears gracefully on most wrist sizings. The knurled push/pull crown signed with "Mido" in raised letters, gains the watch a reasonable 50m water resistant which is ample enough for some quick splash (not submerging) and everyday wear.
| SuperLuminova glows in the dark |
Up till now are the looks and vibes of what a 50s dress model should be like, the movement shifts things to the modern side — the caliber 80 of MIDO based on the ETA C07.621 with a full 80-hour power reserve. The Caliber 80 is considered in-house as MIDO is part of the Swatch group family, and the modified 25 jewels ETA CO7.621 features a Nivachron™ balance spring with its frequency reduced to 21,600 Hz for and an improved mainspring capacity. The caliber 80 inside the Multifort makes it so value-driven as it hoods one of the highest-quality movements today at an exceptional price point. In completion of the retro package, the Mido Multifort Powerwind comes on a matching stainless steel bracelet in full VPD gold, which blends harmoniously with its case design.
| Automatic Mido Caliber 80 (base ETA C07.621) |
